This past season, American Idol viewers got weekly snippets of the much anticipated Ford Fiesta. Each week, we saw the contestants walking around graphically-enhanced color models and driving and giggling there way around LA.
This isn’t the first time that a Ford Fiesta was at the controls of youthful zest. About thirty years ago, this same car was first brought to the U.S. market right after the 70′s gas crisis. I should know, I bought one with my summer construction job money and enjoyed it’s nimble handling and bottomless gas tank throughout college. So did all my frat brothers.
It was so light, that when I did run out of gas, I could push it down the road a mile or two to the nearest gas station – if it wasn’t closed at 9:00 pm for the evening. In the early 80′s, Ford curiously pulled it from the line-up because, as I understand it, the car was suppressing their fleet mileage calculations. Flash forward 30 years.
It’s now making a comeback and with a lot of fanfare. Gas-wise its a leader of the conservative movement (you might say a real Gas Party candidate) with a combined mpg of 35 and a highway estimate of 40 mpg. It’s quoted to be the most fuel efficient compact car out there by Ford, check out some cool videos on Fords Fiesta page.
But from a greenhouse gas perspective, the real interesting development in car stats. Mileage stats are no longer the gold standard with both carbon concerns and electric vehicles on the horizon. We’re starting to see emissions quoted in grams per mile.
Yes, GRAMS PER MILE.
The Fiesta emits 261 grams per mile. Not sure what that really means in any sense of the stat and at the moment, GreenBlizzard is having a hard time conceptualizing it, but it doesn’t sound like much – so maybe that’s a good thing.
Anyway, as you are thinking about buying a new car and considering its future environmental havoc from its tailpipe, think in grams and compare it to that speedy luxury or boxy SUV you might be considering.
BTW, did you know that a about a 1/3 of a new car’s total lifetime energy consumption is consumed during the manufacturing of the new car? It’s not only assembling of the car that’s taken into account, its also all the ancillary manufacturing support (supplier plants, employees vehicles, car dealerships,….).
Other Green Blizzard articles about getting around and lowering your carbon footprint while doing so: