Why You Should Buy From Companies That Care About the Environment
Caring for the planet’s environment is important. But you probably already knew that. A Pew Research Center survey conducted in March 2016 found that just under three-quarters of adults in the United States agreed with the statement that the “country should do whatever it takes to protect the environment.” And if you’re reading this article, you are likely included in that three-quarters.
So, why is protecting the environment so important? Because of the very existence of mankind – and all other living things – depends on it, that’s all. Good water quality, breathable air, a healthy ecosystem – they’re all essential to our survival. And they’re all dependent on our protecting and improving the planet’s environment.
The question really isn’t about whether the environment is important or not, though. The real question is: What are you willing to actually do to support environmental protection?
The good news is that there are a lot of different things that individuals can do – as investors, job seekers, and particularly as consumers – to help in the fight to save the planet. One of the very best is to seek out those companies that are actively working to improve and protect the environment. Here’s how:
First, when you buy green products – such as those made from recycled and recyclable materials, or whose ingredients are more environmentally-friendly – you’re making a direct and significant contribution to the planet’s good health.
Second, by purchasing products and services from companies that themselves engage in sustainability practices – in their manufacturing processes and corporate activities – you’re championing the planet’s wellbeing in a less direct but still substantial way.
Locating goods produced by companies with exceptional green business practices is not always easy. You will likely have to do some poking around before heading out to the store. Fortunately, a bit of quick research on your computer or smartphone should do the trick. Studies done in the past few years have indicated that consumers prefer to do business with environmentally-conscious companies and are willing to pay more for products and services from companies committed to making a positive social and environmental impact. And trust me, those companies are doing their best to make sure that consumers know about their sustainability efforts.
Businesses of all shapes and types are incorporating green practices into their corporate culture. Here are a few examples:
New Belgium Brewing: A brewer with locations in Fort Collins, Colorado and Ashville, North Carolina, New Belgium Brewing has taken a multifaceted approach to its environmentally-focused activities, which include reducing natural resource consumption, locating its facilities on remediated brownfield sites, and advocating for tackling climate change and improvements to clean water protection.
Patagonia: Along with its efforts to reduce the environmental impact of its products, clothing company Patagonia encourages employee activism, partners with like-minded green companies, and supports a variety of sustainability-focused campaigns to address global environmental issues such as global warming.
Lend EDU: LendEDU, an online website that helps consumers with financial literacy, has recently started promoting reforestation efforts in Africa, North America, South America and Asia. LendEDU has pledged to plant one tree for every customer it helps in 2017.
West Paw Design: Headquartered in Bozeman, Montana, West Paw Design uses recyclable and organic materials in the manufacture of its high-quality dog and cat toys and bedding products. The company has been included on B Labs’ annual Best for Environment list for the past three years.
The bottom line is that small choices by individual consumers add up. And so every time you purchase a product or service from a business that engages in green practices or supports green causes, you’re doing the planet a favor. And that’s why you should buy from companies that care about the environment.
Guest Post from Guest Write: John Rizzo